David B. Elkins

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Seasoned marketing & communications director with 5+ years of marketing management and knowledge of brand promotion obtained from positions in sales, communications, brand, product, and event marketing. Professional, flexible, creative, & mission oriented. Offering a unique combination of creativity & analytical skills with the ability to evaluate all vantage points to create effective marketing solutions for brand and product marketing. Specialties: Promotions, Event Management, Event Marketing, Social Media Marketing, Media Relations, Marketing Communications, Community Outreach, Communications Strategy, Online Marketing, Marketing Strategy, Direct Marketing, Website Development, Website Management, Website Administration, Social Media Development, Social Media Relations, Economic Development

Marketing and Sales Manager at Peerless Enterprises

October 2009 - August 2011

Contracted to develop and design marketing material and marketing strategies. Created sales manual. Produced sales leads. Sold residential and commercial roof systems and other construction projects. Supervised job sites. Trained all new salespersons. Planned, organized, and supervised all potential marketing events, including advertisement design, print, and managing sales staff at venues. *Created sales manual increasing sales profit and decreasing training duration. *Increased brand presence by an estimated 15% *Implemented marketing strategies resulting in an increase of sales during out of area trips. *Created all marketing material for services provided.

Marketing Coordinator at U.S. Smokeless Tobacco

July 2004 - May 2009

Enlisted to plan and execute large-scale marketing events such as NASCAR, Big Buck Classic, Fort Worth Livestock Show and Rodeo, Professional Bull Riding (PBR), Texas Trophy Hunters Hunting and Fishing Shows, and countless concerts. Maintained federal and state legal restrictions and regulations regarding the sampling of tobacco. Trained in-house and outsourced staff. *Top ranked company One-On-One Marketing Team in the nation for 3 years (2004 – 2007) *Maintained an average growth of 12% in all marketing venues in assigned territory (over 100 venues). *Second ranked company One-on-One Marketing team in the nation for 1 year (2007 – 2008). *Increased brand attraction by designing new marketing and promotional event booths

Communications Director at Sierra Vista Chamber of Commerce

October 2011

Recruited to produce the monthly Chamber Vista newsletter, including writing, editing, and design work. Compose articles to promote Chamber events and programs for internal and external publications. Write and review all editorial material and photographs for the annual Community Profile and Membership Directory and the annual Sierra Vista Map. Create and publish information for weekly promotional email campaigns. Oversee design and production of all Chamber marketing and public relations material. Work with Executive Director on written and audio materials for annual meeting and awards ceremony. Responsible for the upkeep of the Chamber's main and mobile websites and smart phone app. Serve as the liaison with the website contractors. Increase social media presences. Liaise with Village Profile and the Military Affairs Committee. *Improved Social Media presence by 45%. *Increased print publication readership by 29%. *Increased weekly promotional campaign’s effectiveness by 15%. *Introduced Website and Text advertisement increasing profits.

Kaplan University

2008 – 2011

Bachelors

Concentration: Marketing